How I work
I work with a small number of clients at any given time. Every engagement is hands-on, outcomes-driven, and scoped before I start.
Custom Build
A bespoke engagement scoped around your specific situation. I assess your current stack, define your ICP, build your brand architecture, and install a marketing system designed to compound over time.
Early-stage and growth businesses ready to build a real marketing foundation.
What's included
- Brand architecture & messaging framework
- ICP development and audience segmentation
- Channel strategy and content system
- Marketing infrastructure setup
- Performance tracking and reporting
The Viable Edge
Install my flagship marketing system in your business. The Viable Edge is a complete AI-powered marketing operating system — 15 specialized agents covering every major marketing function.
Founders and operators who want enterprise-grade marketing without the enterprise overhead.
What's included
- Full system installation and configuration
- Brand onboarding and context setup
- Agent customization for your category
- Workflow documentation and training
- 30-day post-install support
Advisory
Strategic marketing advisory for founders and operators who already have a team but need experienced outside perspective — without a full engagement.
Companies with internal marketing resources who want senior-level strategic direction.
What's included
- Monthly strategy sessions
- Marketing system and stack review
- Campaign and content feedback
- Hiring and team structure guidance
- On-demand input between sessions
Process
How an engagement works
Discovery
Starts with a conversation. No RFPs, no proposals before alignment.
Scoping
I define a specific outcome, timeline, and scope. Everything is in writing.
Build
I do the work. Regular check-ins, visible progress, no surprises.
Hand-off
You own everything I build. I document it, train your team, and leave you set up to compound.
How I operate
Small client list, on purpose.
I don't scale by adding more clients. I keep the list tight so every engagement gets real attention.
No open-ended retainers.
Every engagement has a defined scope and an end. I don't bill for time — I deliver outcomes.
You own everything.
Every deliverable, system, and piece of content is yours. I don't hold anything hostage behind a subscription.
Start a conversation
Ready when you are.
Tell me what you're working on. I'll let you know if and how I can help.
Get in touch