Product2024–Present
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The Viable Edge
AI-powered marketing system for growth businesses
The Viable Edge is a complete marketing operating system built on the Claude Agent SDK. It replaces the patchwork of disconnected tools, freelancers, and agencies most growth businesses rely on — with a single, AI-native system that runs like an in-house marketing team.
Outcomes & deliverables
- 15 specialized AI agents covering strategy, content, SEO, analytics, paid media, and more
- Hub-and-spoke orchestration: CMO and Analyst agents coordinate the full system
- Multi-brand worktree architecture — one installation, multiple brand contexts
- Shipped to customers as a self-serve product ($147 Founders Sale) and custom build engagements
- Integrated with Slack, Google Calendar, Gmail, Canva, Stripe, and Pipedream
Scope
Product ArchitectureAgent DevelopmentGo-to-MarketContent System